LV37º
LV Thirty-Seven
About Us
LV37° is an independent music label, born from a simple purpose — to deliver love through music.
When we care deeply for someone.
When we wish for their happiness.
When we find comfort in their voice.
When we hold them close.
The warmth of those moments we feel love.
Love at 37 degrees.
Perhaps, music is how we carry all those different forms of love a little further, from one life into another.
And if they leave a little light of hope along the way, even better.
Music is not the destination. Love is.
HYEONBIN
Some voices stay with you without ever asking to.
You hear them once, and somehow, they find their way back to you — in a quiet moment, when you least expect it.
HYEONBIN has that kind of voice.
Maybe warmth isn’t always something you feel.
Sometimes, it’s something you hear.
Born in Koiwa, Tokyo, HYEONBIN moved to Korea at the age of three and grew up there.
He had loved singing from an early age, but it was a mini-concert in middle school that first gave him the courage to perform in front of others. The response surprised him, and with it came a feeling he had never experienced before — the rush of emotion and joy that came from singing.
He continued singing, and in high school began learning piano and writing music.
He later formed a band with friends, taking the lead as they performed at competitions, live shows, and busking events.
A cover he shared online eventually caught the attention of a producer at ENA, leading to an appearance on the music program Undercover.
For HYEONBIN, music is a record of emotion.
Hearing a song from years ago can feel like opening an old book.
Suddenly, you remember not only the time itself, but how you felt when you were there.
He hopes his own music can become something like that, too — a record of a feeling, waiting to be remembered.
LV37º
Maybe the heart doesn't need much to feel warmer.
A kind word.
A familiar voice.
A quiet smile.
Just one degree can change the way a moment feels.
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